E-mail blasts, publishing style
Lately I am repeatedly spammed by two different groups - photographers and SEO “experts”. The latter will typically send an email with the subject line, “your website”, and the e-mail will say something like, “Hey, we’ve seen your website, and it’s good. But you could get a lot more traffic if you knew about the SEO tools used by top marketers around the world. We’ll give you a free consultation…”
The former sends me e-mails with generic cover letters that invite me to check out the link to their online portfolio. Not long ago had one photographer’s solicitation that read he was “tan, rested and ready for action”.
Clearly I am on a list, and it is a pretty good list, because I do purchase photography services, as well as work with web vendors. So why such pitifully inadequate or inept appeals for my attention?
I receive the same emails from SEO types who say they have seen my website, and they can help me get more visibility. The response I want to fire back is, “if I am doing such a bad job at SEO, how did you find me in the first place?”
Good question! If only there weren’t so many of them coming in, that’s exactly what I would do.