“Most news organizations in the U.S. and around the world are in retreat,” wrote Robert Thomson, managing editor of The Wall Street Journal, in a to staff. “But Dow Jones is expanding its reporting resources, rapidly developing its digital content and providing journalism of the highest integrity to an ever larger audience in The Wall Street Journal. ”

Thomson’s memo set forth his new editorial team structure, designed to create greater “co-operation” between print, online, and newswires. Gawker.com that Laurie Hays, deputy managing editor, is leaving.

The real story beneath the memos will be revealed as the Journal’s evolution from specialist to generalist continues. There is something about this structure that reminds one more of a broadcast outlet than a traditional print company.  The so-called “news hub” is designed for speed, not for comfort. As more of the Journal’s old guard departs, we will see how well it can sustain quality and balance as well.

The New York Times’ about the Tribune Company’s impending cuts included insight into the value placed on editorial contribution, and how the company measures - in column inches, seemingly - success. “[Tribune Company COO Randy] Mr. Michaels revealed that the company had analyzed the volume of material produced by each reporter, and the per capita production at each paper; it concluded that many people were not pulling their weight and would hardly be missed.”

It reminded me of the principles of Taylorism, which (according to Wikipedia) is also known as “scientific management”, whereby a standard method for performing work tasks is implemented, based on analysis of individuals performing tasks, designed to increase productivity and consistency. The cost, according to detractors, is initiative, morale, and fundamental humanity.

Productivity is not a term often used in conjunction with the newsroom. Had Woodward and Bernstein been judged in terms of work volume, I have a feeling that they would have abandoned the low-yield Watergate investigation in favor of far more lucrative topic.

Of course, it is the job of the journalist to supply stories and feed the beast. But any sense that a reporter’s precise contribution can be judged by the number of words he or she squeezes into a story is ludicrous. Unlike manufacturing, you can’t assume that by applying a certain level of energy to one story will achieve the same result, and deliver the most, or best, content.  

As a fan of pith, of fewer words-better chosen, I can’t help but worry that comments like this will send mediocre reporters out to pad their copy beyond the limits of editorial need. Meanwhile, the real problem - that of dwindling ad revenue even as content strategy is more targeted and reactive than ever - remains unsolved.