The media puzzle
Welcome to my new blog, which will look at the intersection of media and marketing. Until recently, I was editor-in-chief of PRWeek, and now I am the title’s publishing director. I am fortunate now to be able to look at the brand of PRWeek holistically, and be its advocate, rather than just the journalist/advocate for the PR industry.
This blog is an important part of the job. The publishing environment is brutal, ever-changing, and unpredictable. That’s what makes it so exciting, frankly. No one media organization has hit on the magic formula for unqualified success in this new world order.
Yet much of the public conversation about media strategy is taken up by journalists who have never had to manage anything more than their own deadlines and contacts. With this blog, I aim to start a discussion on what is working and what isn’t, in that place where marketing and media pressures converge.
I’m interested to follow along. Clearly, trade books are under intense pressure, but I have to believe there’s a place for sound editorial, research and in-depth analysis of topics that your average blogger doesn’t have the time, training or inclination to provide.
Good luck with the blog. I’m subscribed.