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Newspaper wars

looks at war between The New York Times and The Wall Street Journal, in the era of Rupert Murdoch at the helm of the latter. To be sure, the WSJ looks very different than it did when we worked with the paper to debut its January 07 redesign to the PR community.

There are many interesting angles to this story, but one that is most cinematic is the role of Publisher with a capital P that Murdoch represents. This is old-school Charles Foster Kane stuff, where no detail is too small for Murdoch to notice, and change.

Murdoch’s US profile has never matched his reputation overseas, but no longer. The really fascinating thing will be to see what lengths his competitors will go to - including the suggestion of possible mergers with other outlets - to combat his energy and appetite.

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